On June 19, 2013 Bentley Montreal presented the premiere of the 2014 Flying Spur. For this occasion, L'Arsenal, one of Montreal's largest venues, was transformed into The Temple of the Flying Spur, an epic soirée designed by Manina Productions and hosted by Quebec television personality, Genevieve Borne. Mr. Christophe Georges, President and COO of Bentley Motors Inc., made a North American experience to share with media, Bentley drivers, and VIP guests the most innovative features of the Flying Spur. Acclaimed music duo, Elsiane, performed songs from their repertoire of intriguing electronica. Photo opportunities and surprising gourmet treats were provided to all. Event partners included Air Canada, BMO Harris Private Bank and Kelson Financial.
All proceeds raised from the event were donated to the Miriam Foundation, an organization that helps people with autism and developmental disabilities to lead fulfilling lives.